If you have considered an animated explainer video as your marketing tool, you will want to ensure that you will be making the most out of it to help you succeed in your chosen niche. There are ways on how you can do this, yet it depends greatly on your input.
Videos have several distinct traits that willl help you gain full profits for your marketing efforts. You can take advantage all of the animated explainer video results through considering these following:
Evaluate the Marketing Goals
Does your animated explainer video come with a call to action link? Or does it talk about conversions like downloading the eBook you are providing or signing up for your site’s newsletter? If yes, take a sneak peek of the video before you decide to launch it. This will give you a clue if your animated explainer video will help you with your goals you have in mind.
Look for Results in Some Publishing Platforms
If you are planning to post your video on social media sites, you can quickly measure the engagement rates by analysing the comments, shares, likes, and some forms of interaction with your posts. But, how does it bring engagements? When you are in need of a solution, a service or a product and at this point, you come across an animated explainer video that is made for you. When animated explainer videos touches you it’s not natural you’d wish to like it, pass on the word about it, comment on it, and like it. The reaction that would come your way can help you gain insights on the perception of your audience of animated explainer videos.
In terms of your website, you can check for progress through adding your marketing video to the website and taking a look at the analytics when it comes to the value of people prior to including your video. For example, the bounce rates will alter the video’s success as they reveal the number of the visitors who enter your website and leave immediately. Having low bounce rates means your videos kept your viewers hooked and they like to keep on browsing.
However, an explainer video will only work if they were done right. Poorly designed explainer videos can have some serious adverse effects that can leave your viewer turned off and confused. So, what are the essential pointers that can help you with your next explainer video project?
Consider the Price
You can find a lot of choices for explainer video companies out there and all of them want to make your video. A few of them are good but others can be a bit expensive. If you are savvy, it would be easy for you to find an agency that wouldn’t cost much for you to save some money.
Come Up with Your Script
Ask any explainer video company and they will surely tell you that the script is the most essential aspect of your video and there is no doubt about that. The script will determine most aspects of the final video such as the type of information you wish tp communicate, the style of voiceover that will be used as well as the overall visual feel.
Script and Video Length
There are explainer videos that can be as short as 30 seconds or as long as 2 minutes and 30 seconds. At the most basic, you would like your video to be the shortest possible. To condense the script, you have to review everything about making your script. Most of the time, the benefits are much easier to explain faster and easier for people to understand. Processes and features are long winded and the viewers can get bored easily.
Hire a Voiceover Talent
It is no doubt the fun part as you will be hearing your script come to life with the help of a professional voiceover talent. A professional voiceover can be the difference between success and failure.
Put Everything Together and Review
Once you have chosen your voice talent, sent it to the explainer video company, they will then create the scenes, match these with the voiceover and add several sound effects to spice things up. This is when you would like to watch the video several times. It is also important that you get someone who is not involved with the process of production to watch it. They can offer you a fresher perspective and tell you about the certain areas that are confusing.